Senior Marketing Analyst | Hammersmith JJ1012

Senior Marketing Analyst : East Grinstead or Hammersmith

Up to £45K per annum (depending on experience)

Reporting Relationships Reports to : Head of Insight

THE ROLE

This role is required to work within the CRM division of our client focussing specifically on one of our major retail customers. It requires a person who enjoys communicating confidently with clients at a senior level, but is equally at home being ‘hands on’ in the delivery of client work. An excellent understanding of data and strong SAS experience is essential.

The role will include involvement in the following activities

• Client meetings, writing proposals and developing client strategies.
• Understanding client objects and KPI’s.
• Ongoing liaison with internal account management team.
• Regular external meetings with the client.
• Project planning & monitoring of project progress vs. Budget/plan.
• Data analysis using all types of statistical techniques within SAS.
• Writing documents/presentations to explain the results of analysis to the client. Managing the delivery of analysis from junior analysts.

QUALIFICATIONS

A degree or equivalent in a numerate discipline i.e. Maths or Statistics.

EXPERIENCE

Strong numerate/statistical background Sound understanding of basic statistics and ability to explain basic statistical
terms to non-technical marketers Knowledge of statistical software, in particular SAS is essential Experience in any of the following:

• Response analysis, targeting models, DM/Email campaigns
• Spreadsheet modelling, time series/trend analysis CHAID analysis, profiling & segmentation
• Development of cross-sell, propensity, retention/attrition models 

PERSONAL/PRACTICAL SKILLS

Ability to manage own workload and deliver projects, often to tight deadlines Confident, personable character, capable of building good working
relationships with clients as well as other team members Ability to communicate clearly and write succinct reports Conscientious and reliable with a strong work ethic and personal integrity Imaginative but practical approach to problem solving

Please submit your CV to make an application to our consultant team.